Project Content
Professional content for every LED display

Make your sign
work harder.

Customized, timely content that increases awareness, connects with customers, and gets your message moving.

Scroll to enter the screen
From idea to every screen

Minutes.
Not hours.

Expertly designed. Effortlessly yours. Published wherever your customers are looking.

Before we go on —
three questions about your sign.

01

When did you last
change it?

Not the sign. The message on it.

02

Could a driver read it
at forty-five?

Three seconds, one glance, from a moving car.

03

Does it say anything
they didn't know?

Your name and your hours are not an offer.

If any of those landed,
you already have a content problem.

Why most sign content fails

A driver reads your sign
for three seconds.

Not three seconds to admire it. Three seconds to read it, from a moving car, once. What follows is the difference between a sign people read and one they drive past — and none of it is something you will have to think about.

01

Three to five words.

Short phrases get read. Long ones don't.

14 words
Ask about our brand new free checking account with no minimum balance and no monthly fees
4 words
FREE CHECKINGOPEN TODAY
3.0s
02

Some colours cancel each other out.

Red on green looks bold on a screen. At two hundred feet they are the same brightness, and the words vanish.

FREE CHECKINGred on green
FREE CHECKINGblack on amber

Black on amber is the most legible pairing in road-sign research. It is why every warning sign you have ever seen looks like that.

03

A passing driver sees one frame.

Not the loop. One frame of it. Which is why the number of messages you run decides whether the important one is ever seen.

FREE CHECKING8sAUTO LOANS8sMORTGAGE RATES8sthe one they sawMOBILE BANKING8sHOLIDAY HOURS8sMEMBER FDIC8s

Six frames at eight seconds is a 48-second loop. One car, one pass, one message. Run fewer and the one that matters comes around more often.

04

One frame. Three beats.

The frame they see does not have to say everything at once. Eight to twelve seconds is room for a headline, an offer and a call to action — read in order, at speed.

Preview · 10 second loop
BUSINESS CHECKINGAPPLY TODAY
0:10

Motion is how most Project Content templates are built. Where local rules restrict movement, the same template ships as a static frame — designed to hold up either way.

05

Say one thing they can act on.

Every rule above makes a sign readable. None of them make it worth reading. That part is the message — and it is where most signs stop short.

COMMUNITY BANKA nameplateThey already know who you are. This is a sign doing nothing.
NOW OPEN SATURDAYSAn updateUseful, and worth saying once. But it does not ask for anything.
FREE CHECKINGOPEN TODAYAn offer, and a reason to act todayThe one that moves the needle. Also the one most signs never run.

Five decisions. Every time you want to say something new.
All of them already made before you open the template.

No new hardware

Works with the sign
you already own.

Project Content is built for any make or model. Your creative is exported at your sign's exact resolution, then loaded into whatever scheduler came with it.

01

Start from the library

Over a thousand professionally produced designs, static and animated, organised by industry and built at sign resolutions.

02

Make it yours in Presto

Swap the image, change the message, schedule it. The layout, hierarchy and motion are already handled.

03

Or hand it to our designers

Custom content from the team that builds the library. One to two business days.

Project Content

Your sign is already
your best media buy.

It runs every day, to everyone who drives past, and you have already paid for it. All that is left is deciding what it says.

Simple monthly plans
Cancel whenever. Custom design from $99.
Four steps
Headline, call to action, accent, logo.
Minutes, not hours
Start from a finished template. Change what matters.
Schedule a month ahead
Set what runs and when, in one sitting.
Try for free Schedule a demo